023 The Importance of Personal and Professional Branding with guest Andy Storch


Be a student of your craft and of management. Have the mindset that even if you might be doing a good job, you know you can get a lot better. There’s so much to learn. – Andy Storch

Hi everyone! Welcome to today’s episode.

Our guest for today is Andy Storch. Andy is a Talent Development Consultant and Partner at Advantage Performance Group based in sunny Orlando, Florida. He’s the host of two podcasts: Talent Development Hot Seat, and The Andy Storch Show.

Today we talk about:

  • The importance of personal and professional branding
  • Impostor Syndrome,
  • Understanding and acknowledging your own strengths and weaknesses,
  • Putting yourself (and your content) out there, and a lot more.

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Impostor Syndrome

I remember the first time I was an analyst at a large insurance company in California. I got promoted as a product manager, and I had an analyst reporting to me.

I realized very quickly that she knew more about the job than I did, and that was an intimidating and humbling situation because I didn’t really feel like I should be her manager. I felt like she should by my manager.

I know a lot of people end up in situations like that – whether it’s legitimate or not – because many people have a little bit of “impostor syndrome”, where you don’t think that you really deserve the title or the position that you’re in. I definitely had that then.

What I’ve learned later on in life is that being a manager is not about being the smartest person. It’s not about knowing more than the people who report to you.

It’s about being able to coordinate, put them in the right position to do their jobs, be there to coach them and help them with issues they’re dealing with.


Personal and Professional Branding

I really believe that in the future of work, things are changing. We hear about the so-called “gig economy”. It doesn’t mean that everybody’s going to be a freelancer or an independent consultant like me, but I do think that companies are going to be going to more project-based work. People are going to be moving around more, working remotely, working in different positions, different places, changing jobs a lot more often.

Therefore, I think it becomes more and more important for people to understand their own strengths and the strengths of the people around them, and getting different roles based on what those strengths are. And they’re often going to assign those things based on what you’re known for.

Everybody has a brand, something they’re known for, whether they take time to define it or not.


Stay hungry

Keep that mindset that you’ve never really reached your destination, or you’re on a journey of learning, of growth, even when you are 50 or 60 years old and pretty established in your career. That you don’t know it all, you don’t have it all figured out. That you could always learn from other people, and you have this curiosity, always.



Connect with Andy: LinkedIn

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